"Six years ago you either had good cakes that were not organic, or you had organic cake that was a compromise in taste. It wasn't easy to find organic products that tasted really nice and sinfu!" says founder Danish-born Lise Madsen. To find our more about Lise, read her profile here. For more about Honeyrose and Lise, please read the full article from the February 22, 2008 edition of British Baker Magazine.